This continues Simex’s strategy of investing in new facilities and building stronger relationships with local distributors and national importers. Andrea Bonomi, chief operating officer, coordinates the commercial relationships between the Italian headquarters and the American branch run by vice president Ben Rapple. All the Simex attachments range is now available in different models and ready to be shipped throughout the US. Together with faster delivery times, Simex also aims to ensure rapid pre and after sale assistance, as well as providing consultancy and installations by trained staff. These and other activities, confirm Simex’s global vision that although proudly rooted in Italy, it is now open to new worldwide challenges. The new branch sees Simex position itself as a reliable and well established manufacturer in the USA, and a member of trade associations including AEM (Association of Equipment Manufacturers), ARA (American Rental Association) and AED (Associated Equipment Distributors).