Same commitment now Diamant Boart brand is Husqvarna

Published 11/10, 2022 at 12:23

Diamant Boart will become Husqvarna. The brand change was first introduced to customers and the market at the opening of the Marmomac trade show in Verona, Italy.

For 85 years, Diamant Boart has proudly served the global stone industry with high quality diamond tools. In 2002, the company became part of Husqvarna Group’s Construction division, a strong owner which proved to be a perfect match. “We kept the two brands closely side by side in a multi brand set up for many years, but now the time has come (and) we will rebrand our Stone Diamond Tools business to Husqvarna. Our quality, service, expertise and above all our commitment will remain unchanged, as will our staff, sales offices and distributors,” says Pierre Andary, senior vice president, Diamond Tools at Husqvarna Construction.

The Husqvarna brand will be implemented over the coming months but the Diamant Boart trademark will be kept and used for a selected range of products. The Husqvarna Stone Diamond Tools business will continue to build on the strong heritage and proud tradition of Diamant Boart in the global stone industry, while leveraging on Husqvarna's dynamic innovativeness and being part of one of the world’s leading producers of diamond tools. “Many customers already know us as part of the Husqvarna Group, and everything will remain the same except for the brand. We are convinced this will bring benefits for our customers and the stone industry at large, as we can focus our efforts on one strong brand,” says Pierre Andary.

Husqvarna Construction is a leading producer within the light construction equipment business. The range includes machines and services for concrete sawing and drilling, concrete surfaces and floors, and remote demolition, as well as diamond tools for the construction and stone industry. Its products are sold and serviced worldwide through an extensive network of service centres and distributors covering more than 70 countries.

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