Promising outlook for SaMoTer 2020Published 27/12, 2019 at 18:04
SaMoTer 2020 is set to provide opportunities for machinery manufacturers and buyers to both exhibit and see some of the latest developments in construction, with the Veronafiere show offering a broader and more complete round up of the industry than ever before. The show will be held from the 21-25 March at the Veronafiere in Italy, with a larger show ground, expecting many more exhibitors and visitors than in 2017.
As well as the usual show and Asphaltica, which will highlight the latest in roads and infrastructures (jointly organised with SITEB - Italian roads and bitumen organisation), the 31st SaMoTer will also see the debut of ICCX Southern Europe, aimed at the precast sector. Highlighting the renewed importance of the show, both Liebherr and Wacker Neuson return after last exhibiting in 2011. Other confirmed exhibitors include: Bobcat, Doosan, Eurocomach, Hidromek, Hyundai, Komatsu, Sany, Takeuchi, Venieri and Yanmar.
The last show in 2017 attracted 455 exhibitors, of which 25% were from outside Italy, with the 65,000m2 exhibition space attracting more than 84,000 visitors from 86 countries. Today, three months from the opening day, confirmed exhibitor numbers are 50% higher than at the same time in 2016. As stated, the show will see the return of both Liebherr and Wacker Neuson for the first time since 2011. “The Liebherr Group, in the wake of positive growth in sales in Italy over the last 5 years and also to emphasise its desire to consolidate and expand market penetration throughout Italy, has decided to attend SaMoTer again,” said Christophe Sanchez, CEO at Liebherr Emtec Italia SpA. “We were keen to place our trust in the updated format of the event and Veronafiere's promotion campaign. We are confident that the 2020 edition will be successful and help us improve our visibility and thereby achieve the increasingly ambitious goals that the Liebherr Group has set itself for Italy.”
Wacker Neuson also shares this view: “After a few years of market instability and consequent restructuring of the sales network, Wacker Neuson has decided to attend SaMoTer,” said Georg Jung, sole director of Wacker Neuson Italy. “It will be an opportunity for us to present the Wacker Neuson Group's innovations to sector operators, including the ranges of vehicles and solutions characterised as ever by cutting edge technology, high performance and above all important savings; qualities that can be summarised in two words: efficient machines.”
The show, which increasingly emphasises manufacturers’ innovations and developments, is set to capitalise on the improved prospects for the Italian construction industry. With increased numbers of exhibitors, more exhibition space, partnership shows, SaMoTer 2020 certainly looks a promising show.