Ics Diamond Tools and Equipment rebrands to Oregon
Published 11/10, 2022 at 11:38Ics Diamond Tools and Equipment (Ics), has announced that it will rebrand to Oregon, a division of Oregon Tool, Inc.
Ics was founded within Oregon in the ‘90s, and this transition will allow the company to continue to evolve while building on its legacy under the name of its flagship brand. Unifying the two brands is a natural next step in redefining what’s possible in the power cutter market.
Joe Cox founded Oregon Tool, leaving his mark as the creator of saw chains that have made their mark in the industry. In the 90s, a small team of people saw an opportunity to build on Oregon Tool’s strong foundation. The result was the creation of Ics, which forged a path in designing and developing power cutters for individuals working with concrete and iron pipe. At the heart of it, Ics has always been Oregon, just a different brand. “Intrepid, bold thinking is a deep seated belief at Ics, and we’re excited to continue providing that innovation, quality and performance as Oregon,” said Paul Tonnesen, CEO of Oregon Tool.
During the transition to the Oregon brand on 24 October, there will be a period where both Ics and Oregon products live in the marketplace together. What’s important to remember is that while the Ics name is changing, the commitment to its people, customers and product is not. The company states that it is still the same great team supporting its customers.
Headquartered in Portland, Oregon, and distributed in 70 countries, the construction division of Oregon is the inventor of diamond chain cutting technology and states that it has been the global leader in chain based concrete and pipe cutting solutions for over 30 years. Because ‘good enough’ isn’t good enough, and equipment needs to show up and measure up, Oregon construction products are tirelessly designed, engineered and manufactured to exacting standards. Using high quality materials, its ‘SealPro’ anti-stretch technology reduces chain stretch to maximise chain life; its patented ‘PowerGrit’ diamond cutting chain makes it safer and easier to cut ductile iron, HDPE and PVC pipe in confined spaces with significantly lower kickback risk.
Oregon diamond chain, guide bars and powerheads offer a cutting system with up to 63cm cutting depth. Also, Oregon construction powerheads are designed for wet cutting with integrated water delivery systems that reduce airborne particles during the cut. Oregon is part of the Oregon Tool, Inc. portfolio of brands.