Ecomondo expos crucial for Italy’s and Europe’s future

Published 5/10, 2020 at 15:28

The 2020 Ecomondo expos will focus on sustainable development, being held ‘live’ and ‘virtual’ from 3 to 6 November at the Rimini expo centre Italy.

The 2020 Ecomondo expos are set to be live, virtual, accessible and safe, unveiling developments concerning the European Green Deal, thereby making them highly important for European governments. Both Ecomondo and Key Energy 2020 are organised by the Italian Exhibition Group (IEG) and are dedicated to the circular economy and renewable energy sources. Group president Lorenzo Cagnoni stated: “We reacted with the utmost energy, as we know how, and here we are, thanks to the trust of the exhibitors and the companies who wanted to confirm their participation. Ecomondo and Key Energy will show how the expo system is essential for business and companies.”

Rimini’s mayor Andrea Gnassi added; “At Ecomondo we shall present our case history. We took our example from venues in northern Europe, such as the Vauban expo centre in Freiburg. Rimini now features 16k of coast with €400M invested in the purification of wastewater. Our seaside promenade has been transformed into a path leading to the sea park, on which we have rebuilt the dunes, but which also hosts urban health stations, in which personalised information can be received on health care and safety. Years ago, in agreement with IEG, whom I wish to thank, we changed our business models and concentrated on sectors that have now turned out to be strategic.”

IEG CEO Corrado Peraboni commented; “We have introduced a large amount of innovation to organise these expos. We have worked on different safety protocols, from the setting up of the stands to the catering, to ensure the experience is safe even before entering the expo. IEG has borne all the costs of the organisation efforts for the safety protocols, to ensure that our exhibitors only have to think about business and knowledge meetings.  Ecomondo and Key Energy will be hybrid expos: live participation and our digital channel dedicated to B2B which we shall present shortly.”   

“Compared to 2019, 70% of our space will be occupied,” announced Alessandra Astolfi, IEG’s Group brand manager, Green and Technology Division. “A figure that in a period such as this seems truly extraordinary. We analysed the requirements of exhibitors, trade and business associations and the scientific community, established three entrances, 26 rooms for Ecomondo and 10 for Key Energy and fitted out a television set for the transmission of events in streaming. I wish to emphasise the boost of the start-ups, the participation of the European Commission and Italy’s key Ministries.”

Edo Ronchi, president of the foundation for sustainable development added; “The Green Deal is set to be a fundamental key for the use of the €209B of the recovery fund, a historic opportunity for changing the development model. So this year’s edition of the green economy will have to contribute to taking advantage of this opportunity. If we consider the new European target for the reduction of emissions to 55%, you can imagine the change in the energy system. Then there is sustainable mobility, the ecological quality of the food system and climatic issues, as well as the quality of life. Green economy’s policies are effective if they manage to establish themselves in our cities.”

Professor Gianni Silvestrini, president of Key Energy’s scientific committee added; “The European decision to raise climatic targets obliges us to accelerate considerably on renewable energy sources, efficiency and electric mobility. It is a great opportunity for this expo: if we just consider the growth potential of the photovoltaic sector, a market destined to increase its annual installed power tenfold thanks to the combination of the reduction of prices and the new goal proposed by the commission. Elements that enable to have firm hopes in the growth of the sector and an expo whose cornerstones are renewable energy sources, energy efficiency, electric mobility and smart cities.”   

Professor Fabio Fava, president of Ecomondo’s scientific committee concluded: “This edition starts with the good news that the circular economy is at the centre of both European and Italian strategies. Covid-19’s impact on the various chains and their innovation, as well as digitalisation in industry and services and environmental regeneration, will be decisive factors in the implementation of this paradigm. Ecomondo has always been a ground breaking expo, so we have accepted the challenge of the European Green Deal and are facing the eruption of the pandemic to show how the industry and its services have reacted to this crisis.”

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