Powerscreen enters the Chinese market

Published 29/12, 2016 at 14:36

Powerscreen announced its intention to enter to the Chinese market at the recent Bauma China, exhibition in Shanghai. Powerscreen has a range of crushing and screening machinery for quarrying, sand and gravel, extraction, demolition and recycling, crushing and screening and the rental industry. The first machines will enter the Chinese market in 2017.

“We see a requirement for Powerscreen products working in the small recycling business, medium size contractors and mine sites in China,” said Powerscreen China business development director Willie Yin. “While the Chinese market has traditionally used static crushing and screening equipment we believe there is an expanding market for the mobile concept.”

There are over 120 global Powerscreen distributors providing local maintenance, education and support service to users. “This dealer network is something we will replicate in China,” said Yin. “At Powerscreen we believe understanding customer requirements and application is a vital first step in the crushing and screening process. This allows for the correct solution to suit production requirements and will result in a positive return on investment for the customer.”

As part of the entry strategy in China an applications department has been established to provide the necessary guidance to the Chinese customers.

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